All About Alias
Hey, I’m Adam Smith (not an alias).
I’m passionate about the beverage industry, an operations nerd, and I’d love to help if you’re in need.
With a decade of experience in the beverage industry, I’ve had my hands in every phase of the journey for high-acid RTDs (beers, hard seltzers, energy and functional drinks and more). I’ve cleaned tanks, planned and overseen manufacturing runs, and managed brand operations. I am eager to help brands big and small bring their product aspirations to the market. I also co-host the DrinkUp Live Podcast, a weekly show on beverage operations, co-packing and distribution.
Our Services
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![The Alias Pilot - 8-week beverage feasibility engagement]()
The Alias Pilot
From $2,000 · 8 weeks. A fixed-scope engagement for founders developing 1–4 SKUs in a single product line. You walk out with a defensible go/no-go, a real COGS picture, a feasibility read, and up to two partner introductions.
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![Alias Advisory - on-call beverage operations advisor]()
Alias Advisory
$1,000/month · six-month minimum. An experienced operator on call for the moments that matter: the 30-minute call before a six-figure decision, the intro that opens the right door, the gut check you can’t get from a generalist. One working session and up to two introductions a month.
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![Alias Production - the 4-Phase Growth Plan, full beverage operations retainer]()
Alias Production
$4,000–$6,000/month. The full retainer for a 4-Phase Growth Plan. Concept and feasibility, formulation and validation, commercialization and production, then launch and scale — with me in the operational seat throughout.
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![Custom Scope - tailored beverage consulting engagement]()
Custom Scope
Priced per engagement. Every situation is different. If you’ve got a particularly difficult problem or sensitive situation, I’m happy to find a structure that works for both of us.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!